SHEMEND – She who mends the wool mends herself
Hi there! I’m Amy Snow, a mum who finds her way through the rhythm of wool and needles.
After giving birth to my second child, I was really sad for a long time and no amount of listening to inspirational podcasts helped. I was struggling to sleep one morning at 3am, so I had a look on the ‘how to survive motherhood’ forum. While I was there, I found a really interesting needle felting tutorial! I remember the first time I tried felting with a kit designed for beginners, using the most incredibly soft merino wool. It was like a light bulb moment – I’d found my passion!
When I gently prodded that resistant ball of wool (I must admit, I could picture a nappy exploding, lol), something truly wonderful occurred. The soothing sound of ‘poking, poking, poking’ helped me to slow down and enjoy the moment. I was so happy when the shapeless ball of wool in my hand turned into a cute little lamb, even if it was a bit ugly. It wasn’t perfect, but it was unique, and I felt like I wasn’t just poking the wool, but actually mending my life.
It was then that I realised: ‘The process of mending wool is actually mending myself’.
And so SHEMEND was born – a brand built on the radical idea that ‘to mend myself is to mend the world’.
Why our craftsmanship is different
Guided by nature, inspired by science.
Harmonious touch: Studies have shown that repetitive hand movements can improve concentration while relieving tension .
🌍 Eco-crafted: biodegradable wool from renewable grazing flocks.
🌸 Sensory enrichment: essential oil infusion relaxes the mind and body.
We design kits for every kind of journey.
1. Quick Escapes
It only takes 15 to 30 minutes. This is the perfect solution for people who are just starting out. It is also ideal for those who need to calm their minds and find focus in a busy period of time. It is perfect for busy parents and office workers.
2. Mindful Hands
It usually takes 1-2 hours.
You will be fully immersed in the activity.
It is suitable for people who like to make things at the weekend, or people who are new to making things and want to get better.
3. Deep Flow
They usually take 3+ hours.
This is for experienced makers, art enthusiasts and advanced novice creators who have enough time and are confident.
4. Craft enthusiasts
This is for people who love art and who create all the time. They don’t use kits, but can work with a selection of consumables to suit their needs.
Beginner’s Brilliance
We know you’re going to love this!
✅ Simple style: no complicated shapes or mixing of colours, just simple poking and drawing for beginners in one go.
✅ DETAILED TUTORIALS:We’re here to help you every step of the way! Our detailed tutorials are packed with pictures and video tutorials to make your DIY projects a breeze.
✅ AROMATIC INFUSION KIT: Now you’ve finished, why not take your crafting to the next level by adding some lovely lavender or marine essential oils?
We totally get it – lots of newbies get overwhelmed, which is why we want to make sure that most of our kits are perfect for you (we’ve been there, we know!)! Hey, I totally get it, I’m right there with you!
We know you’ll agree that they’re incredibly easy to make, and they’re so versatile, too! Our kits are so versatile, you can use them to make all sorts of lovely things. You could make ornaments, or even some gorgeous DIY kits for your car and home that will fill your home with a lovely scent. And if you’re feeling creative, why not make earrings, brooches, tiaras and rings? You can make them into little aromatherapy diffusers with just a few drops of your favourite essential oil! Then you can take them with you wherever you go and enjoy the soothing, healing aroma.
Join the Mending Revolution
✅ Original Mending: I’m so pleased to tell you that this wool is 100% cruelty-free! And it comes from a carefree flock of sheep on the prairie.
✅Mending without fear: We are so happy to share that 57% of our lovely members create their very first mending masterpiece when they’re feeling a bit down. It’s truly heartwarming to see how most of them are left feeling so proud of their creations. We absolutely treasure these beautiful works of art that help us repair our emotions!
✅ Zero Waste Mending: Wool can be degraded in four months. And the best part is that you can store it for years, even decades, and it won’t have to be thrown away. You can even make pet toys out of it! So, zero-waste mending is a win for you and the environment. I’m so glad you’ve chosen such a lovely craft! You really are super discerning!
✅ Mending Together: There’s an old Chinese saying, “It’s better to be happy on your own than with someone who isn’t happy.” We’re so excited to tell you that our mender community is in the works! In the future, ‘Menders Anonymous’ around the world will be able to come together to exchange stories of brokenness.
Final Thread:
we know that healing can be tough, whether you’re dealing with a postpartum scar, a burnout crack, or just need to constructively stab something. But remember, your journey to healing starts with a little stabbing. And no, we’re not talking about your colleagues here. Don’t worry if your first one looks a bit like a fried chicken. I totally get it, I was the same at first.
So, are you ready to start your mending journey? Your poking needles are ready and waiting for you.
Our customer service team includes actual humans (and a very opinionated office cat named Sir Stabsalot).
Now Sir Stabsalot (our CEO—Chief Emotional Officer cat) is stamping the kits with his cute little paws.