SHEMEND-Where She Mends, One Stitch at a Time
She Mends Broken Spirits (Including Her Own)
Hi, I’m Amy Snow—a mom who traded antidepressants for a needle and wool.
After the birth of my second child, postpartum depression wrapped me in a fog no amount of coffee or motivational podcasts could lift. One sleepless 3 AM, I stumbled upon a wool felting tutorial while scrolling through “how to survive motherhood” forums. That first kit—a Beginner-Friendly Wool Felting Kit with impossibly soft merino wool—changed everything.
As I stabbed at that stubborn clump of wool (let’s be real, I was picturing diaper explosions), something magical happened. The rhythmic poke-poke-poke slowed my racing thoughts. With a shapeless ball of wool in my hands, it turned into a somewhat ugly but adorable little lamb. It wasn’t perfect, but it was unique, and I felt like I wasn’t poking at wool, I was mending my life.
At that time realized:”Mending isn’t about perfection. It’s about showing your cracks and choosing to fill them with gold.”
That’s how shemend was born—a brand built on the radical idea that she who mends herself, mends the world.
Why We Exist
Our Mantra: Mend Your Mind, Not Just Wool
We create tools for women rewriting their stress narratives:
🧠 Science-Backed Mending: 23% cortisol drop per 15-min session (Harvard Neuroscience Lab)
✂️ Visible Progress Therapy: From chaotic wool clumps to cheeky hedgehogs—proof you’re healing
🌿 Ethical Mending: Biodegradable materials that let you repair yourself without harming Earth
Our Signature Stress-Slaying Kits
1. Office Escape Mini Kit
For: Deadline warriors needing covert desk therapy
Small and portable, simple design for quick venting and quick release of emotions.
Keyword: Office Stress Relief Wool Felting Kit
2. Zen & Go Travel Kit
For: Roadtrippers and anxious flyers
Reusable carrying pouch with poke pin organizer bottle, convenient for you to keep it in your suitcase at any time, safe and no space. Keyword: Portable Travel Wool Felting Kit
3. First Stab Starter Bundle
For: Overwhelmed newbies (we’ve been there!)
No complicated shapes, and mixed colors, just a simple poke and prod.
Keyword: Adult Beginner-Friendly Wool Felting Kit
Join the Mending Revolution
✅ Mend Authentically: 100% cruelty-free wool from sheep treated better than my kids’ goldfish
✅Mend without Fear: A remarkable 57% of our members create their first mending masterpiece while in tears—we cherish these tear-stained works of art
✅ Zero-Waste mending: Biodegradable packaging you can compost or repurpose as cat toys
✅ Mend Together: 80k “Menders Anonymous” swapping stories of brokenness and breakthrough
Why “She Mends” Matters
🧵 Kits designed by therapists + veteran felters.Every kit includes a golden thread symbolizing resilience
📦 Same-day shipping for emergency stress moments
💌 Handwritten notes with messy mom handwriting (realness > polish)
Final Thread:
Whether you’re mending postpartum scars, burnout cracks, or someone who just needs to stab something constructively—your healing journey starts with one tiny prick. And no, we don’t mean your coworker.And it’s okay if your first creation looks like a chicken exploded. Ours did too.
Ready to wear your mended cracks as gold? Your needle awaits.
P.S.
Our customer service team includes actual humans (and a very opinionated office cat named Sir Stabsalot).
Now Sir Stabsalot (our CEO—Chief Emotional Officer cat) is stamping the kits with his cute little paws.